FORGE NOOTROPIC SUPPLEMENTS
As the wellness category becomes increasingly sterile, Forge taps into the "life-stylization of preparedness", merging utilitarian outdoor aesthetics with a mindful approach to ecology. Designed for an audience that values holistic optimization and the tactile beauty of outdoor gear, Forge reimagines the modern supplement ritual. The brand name bridges the grounding act of foraging with the active pursuit of forging mental and physical resilience, brought to life through a premium mushroom-based nootropic gummy.
Rejecting the disposable plastics typical of the supplement industry, Forge’s packaging system is rooted in utilitarian nostalgia and physical permanence. To showcase a scalable product architecture across three earth-driven flavor profiles, the supplements are housed in an infinitely recyclable metal tin inspired by vintage survival kits and classic Altoids mint boxes.
Building on the packaging’s reusable nature, this overarching message extends into a secondary, community-driven initiative: "What’s in your tin?" Envisioned as a post-purchase social strategy, it invites consumers to share how they repurpose their empty tins. This initiative transforms a simple piece of packaging into a platform for user-generated content, proving that true sustainability is about creating things people actually want to keep.
YEAR 2026
SCOPE Brand Identity
Narrative Strategy
Packaging Design
Product Architecture